Graphic Design Technology can employ a variety of specialists within a single team, which might include a graphic designer, graphic artist, prepress operator, typographer, typesetter, type designer, image manipulation specialist, illustrator, art director, production manager, digital printer, information designer, publisher, or packaging specialist.
They work closely with clients from the research and planning stage, through all aspects of the production and printing process, to create a strong visual identity.
People working in this industry often work closely with their clients and must be strong communicators so that they can achieve the client’s objectives successfully. They require strong interactive, research, design, and technical skills. In order to have these they need to understand the target audience, markets, trends, and cultural differences and what the client wants.
Career opportunities within the industry include a freelancer, business owner, or being employed by an advertising firm, a design firm, a printing company, or a company with a design department.